The Gingham Hound
The Gingham Hound — round badge crest

The Gingham HoundA basset hound with opinions. For homes with character.

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He has opinions about your wardrobe. But he loves a good redemption arc.


A note on the hound


The Gingham Hound

"He is not mean. He is thinking about something. Probably something important. Like why you're not rubbing his ears."

He is based on a real basset hound named Louis, who lived his best life across 5 states, 2 continents, 3 islands, and more beaches than most people ever see. He had very strong opinions about napping, loafers with no socks, your dog, and the general state of affairs. The bow tie was entirely his idea, as were most things in life. We think you're going to love him.

— The Gingham Hound

Our Story


It started with two dogs and a simple conviction — the dog belongs at the table.

One had opinions about everything and dressed accordingly. The other went missing for a month and came home on a full moon, carried back by strangers who loved dogs enough to become friends.

That's the kind of thing that makes you believe in something.

→ The Full Story

Collection 01

Life Well Lived

Lifestyle objects for slow afternoons. Journals, mugs, phone cases, wrapping paper, totes — the brand creed made into things.


Collection 02

Already Planning the Nap

Blankets featuring the Lazy Louis illustration. Cozy, considered, made for the person who has already identified the best spot on the couch.


Collection 03

Here for the Summer

Seasonal pieces in summer colorways and patterns. Rotates with the season — here while it lasts, then gone until next year.


Collection 04

Louis & The Little Ones

Pieces for babies and children. The coastal toile lovey, kids apparel, and small things made with the same care as the rest.


Collection 05

Dressed for the Party

Apparel. Logo pieces on elevated blanks. The emblem goes exactly where the polo pony goes.